The Design Idea of BCBG Dress

The brand BCBG was built by the famous master MAX AZRIA in 1989 in the USA. The words BCBG are franch ----Bon Chic, Bon Genre,which means nice style and elegent manner! Max Azria Had devoted to making women dress up to 11 years in Paris ,he aimed to combine European style with American life style, to meet the needs of modern women's desires and demands.
BCBG, a the name full of life attitude. Its designer Azria BCBG to its own brand name on the name of the Max, can be seen on the "BCBG". BCBG in fact is the abbreviation of the French "Bon chic Bon genre", whose meaning refers to the styles of fashion and elegant attitude, which includes not only the interpretation of fashion, also included the attitude of life. Just in a short period of times, BCBG MAX AZRIA has been the innovative high-quality fashion and brilliant new successful interpretation of designer brand.

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